Join me for The Choose Yourself Masterclass (Free) - September 21st

Meet Siobhan

I help women over 40 unlearn good girl conditioning, choose themselves, and start over on their own terms.

Siobhan Middleton, founder of Freedom is the Lifestyle, at ease and grounded

I built the life that looked right. Then I built the one that felt like mine.

I'm Siobhan J. Middleton, founder of Freedom is the Lifestyle™.

For years, I was very good at doing what I thought I was supposed to do.

I was married for 19 years. I raised two children. I built a business. I showed up, held things together, and created a life that looked good from the outside.

But by the time I turned 40 in 2020, I could no longer ignore one truth: the life I had built no longer felt like mine.

So I started asking myself different questions.

  • What do I actually want?
  • Who am I becoming?
  • How do I want my life to feel?

Those questions changed everything.

I ended my marriage. I got my first apartment on my own. I started dating again. I began making decisions based on what felt true for me instead of what I thought I was supposed to do.

Now, with my children grown and in college, I call myself an open nester because this season doesn't feel empty. It feels wide open.

An opening to discover more of myself, create differently, love differently, and build a life that reflects the woman I am now.

And somewhere in the middle of my own starting-over story, my work became clearer too.

Freedom is the Lifestyle™ grew out of what I was living and learning in real time.

Today, I help women over 40 release the good girl conditioning that taught them to be agreeable, self-sacrificing, and endlessly accommodating. I help them reconnect with their voice, define freedom on their own terms, and create lives that feel true, beautiful, and fully their own.

I know what it feels like to wake up inside a life you helped build and realize you've outgrown it.

I also know what can happen when you finally choose yourself.

My life today isn't perfect.

But it is mine.

The experience behind the approach

A lot of life can change when you finally choose yourself.

I have been a life coach for over 12 years. In that time I have had the privilege of walking alongside thousands of women over 40 through the seasons that change everything, midlife transitions, divorce, becoming an open nester, and the beautiful work of coming back home to themselves.

Thousands of women have connected with me through this work, in coaching, in community, and through content that found them right when they needed it most.

My approach

The FREEDOM Method

Everything I teach my clients is built around this framework. It is a framework I have used in my own life and now bring to the women I coach, whether one on one or inside my membership community, The Freedom Circle. FREEDOM is not just an acronym for a checklist. It is a journey.

  1. Face the Good Girl Conditioning

  2. Reclaim Your Voice & Desires

  3. Examine the Mask You Wear

  4. Embrace Your Grown Woman Energy

  5. Define Freedom on Your Own Terms

  6. Own Your Story

  7. Move Forward Boldly

This is how we get to freedom. This is the work.

What we believe

Freedom is personal

Your freedom does not have to look like mine or anyone else's. We start by figuring out what freedom actually means to you, on your terms, so that your life looks and feels exactly the way you want it to. Period.

Permission is an inside job

Nobody is coming to save you. The most powerful thing you can do as a woman is choose yourself, learn to trust yourself, and take baby steps forward. Right now. As you are.

You are not too late

You are not too old. You are not behind. You did not miss your moment. A life that is true, beautiful, and free is available to you right now.

If something here made you feel seen, you're in the right place.

Let's work together